PHORA Unveils Music Video for “Holding On”
Today, critically acclaimed Orange County rap sensation PHORA unveils his brand new track “Holding On” via Warner Bros. Records. “Holding On” is the second release since PHORA hit the road with G-Eazy on the sold out The Beautiful & Damned Tour. “Holding On” presents PHORA’s unique flow as he explores memories of heartache from a past relationship. “Holding On” is the next entry in a series of releases that showcases PHORA’s wide-ranging musicianship, delivering an emotional counterpoint to the energy of “Boss Up.”
PHORA emerged onto the scene in 2012, and since then, the 22-year-old Anaheim-born and Corona-based rapper, songwriter, and artist has released music at a relentless pace, serving up five independent albums—Still A Kid, One Life To Live, Sincerely Yours, the successfully crowd-funded Angels with Broken Wings, and 2016’s With Love. The latter captured #1 on iTunes Top Hip-Hop/Rap albums chart, going toe-to-toe with A-list heavyweights and coming out victorious.
Acclaimed by LA Weekly, DJ Booth, and Power 106, he consistently engages a rabid fan base with confessional and catchy tales of a life so unbelievable they just have to be true. “Fake Smiles” impressively generated over 14.7 million Spotify streams with “I Think I Love You” not far behind at 11.3 million. Signing to Warner Bros. Records in 2017, PHORA’s honesty continued to cut deep on the chart-topping Yours Truly Forever. In addition to ink from Forbes, Los Angeles Times, and more, his major label debut seized #1 on the Billboard Top Rap Albums chart and lit up Spotify with the single “To the Moon,” which clocked over 12 million streams.