PHORA Unveils Music Video for “Holding On”

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Today, critically acclaimed Orange County rap sensation PHORA unveils his brand new track “Holding On” via Warner Bros. Records. “Holding On” is the second release since PHORA hit the road with G-Eazy on the sold out The Beautiful & Damned Tour. “Holding On” presents PHORA’s unique flow as he explores memories of heartache from a past relationship. “Holding On” is the next entry in a series of releases that showcases PHORA’s wide-ranging musicianship, delivering an emotional counterpoint to the energy of “Boss Up.”

PHORA emerged onto the scene in 2012, and since then, the 22-year-old Anaheim-born and Corona-based rapper, songwriter, and artist has released music at a relentless pace, serving up five independent albums—Still A Kid, One Life To Live, Sincerely Yours, the successfully crowd-funded Angels with Broken Wings, and 2016’s With Love. The latter captured #1 on iTunes Top Hip-Hop/Rap albums chart, going toe-to-toe with A-list heavyweights and coming out victorious.

Acclaimed by LA Weekly, DJ Booth, and Power 106, he consistently engages a rabid fan base with confessional and catchy tales of a life so unbelievable they just have to be true. “Fake Smiles” impressively generated over 14.7 million Spotify streams with “I Think I Love You” not far behind at 11.3 million. Signing to Warner Bros. Records in 2017, PHORA’s honesty continued to cut deep on the chart-topping Yours Truly Forever. In addition to ink from Forbes, Los Angeles Times, and more, his major label debut seized #1 on the Billboard Top Rap Albums chart and lit up Spotify with the single “To the Moon,” which clocked over 12 million streams.

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